If you run a local service business and you aren’t in the top three results on Google, it could be costing you hundreds of phone calls every month.

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I know how frustrating it can be to have everyone hassling you to do business with them. From the radio and TV stations to representatives from the Yellow Pages, advertising and digital agencies, Yelp, Citysearch, and all the directories, the begging can feel constant. They all claim to have the keys to leads galore—all they need is your credit card number and they can start sending them over! Does this sound familiar? That doesn’t even include the phones calls, email pitches, free trial offers, text messages, and ten phone calls a day from Google wanting to update your listing (which, by the way, is another scam—Google hasn’t been calling).

In 2010, I was right where you are today. I was running a local party rental company and feeling frustrated. I knew we had better service, better-trained staff who cared more, more attractions, and a better reputation than several of our competitors, but they were getting the majority of the local business because they had the lead on Google.

After throwing money away with several companies that claimed to be able to help improve our rankings but brought no results. I decided to figure it out myself. Over the next five months, I read, studied, connected with smart people in the industry, attended a couple conferences, and applied what I learned to my company website. I got that website in the top 3 on Google for 164 keywords and on the first page for over 100 other keywords.

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Our sales increased by 40% a year for the next three years while we spent less and less on traditional advertising. In 2011 we had over 16,000 visitors to our website (11,000 of them were unique, meaning they had never been to our website before), compared to just 211 phone calls from the Yellow Pages during the same time period. This was using the tracking number provided by the phone book and Google Analytics.

Who am I?

Since beginning my career as an entrepreneur in 1996, I have built three successful service businesses: selling and installing security systems, a multi-state vending company, and the largest party rental business in Kansas. I have 22 years of experience in marketing, and since 2011 I have worked full time helping local businesses rank better on Google.

How can I help you?

I specialize in helping family-owned, local service businesses in highly competitive industries like pest control, electricians, and plumbers who are leaders in their market and have a history and reputation they are proud of. I have been in your shoes and I know the pressures you deal with. With my experience and expertise, I can help you grow your business and increase your customer base.

Where can you start?

The best lesson I’ve learned since starting my digital marketing agency is the importance of figuring out which businesses I can bring the most value to and then working exclusively with those companies. If I can’t bring you massive value, I will tell you that upfront and point you in the right direction. My info is on the contact page if you would like to chat or just have a question.

Ranking well on Google and massively increasing the number of warm phone calls your business gets each month isn’t rocket science—it isn’t even hard. It is work, and it does require patience and an intelligent, focused effort, but with the guidance and know-how of someone who has been there and done it dozens of times before, it’s certainly something you can achieve.

  • I have given dozens of presentations on the subject.
  • I have created a number of in-depth case studies for local companies.
  • I published the massive guide to Marketing in the Age of Google.
  • I love creating helpful content around the subject of local SEO.
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What Clients Are Saying


“I want to express how pleased I am with Matthew Rupp and his team. He and his company recently redid our old web site (Cambridge Family Dentistry located in Wichita, KS). Wow, were we ever pleased. Matthew is smart, easy to get along with, a hard worker, and knows his stuff. I would highly recommend him to any person who wants to see their Internet business take off and bring in more customers.”

Dr. M. Dean Wright – President & Founder
Cambridge Family Dentistry


“I really enjoy our monthly meetings with Matthew. He brings a fresh perspective and a great deal of value to the table. I was really surprised at how thorough Matthew has been in all his interactions with Auto Craft. He is truly a part of the team.”

Jaden Randle – Vice President
Auto Craft Collision Repair


“Matthew is creative, authentic, and truly cares about his clients’ success. His passion for what he does comes across in everything he does. We have seen a noticeable increase in business since we began working with him.”

Gina Terry – Director
Mount Hope Nursing Center


“Matthew’s extensive knowledge of web and S.E.O., along with the fresh perspective he brought to the discussion, proved to be just what our team of creatives needed. Our new website reflects many of his insights and the performance continues to grow. My hats off to Matthew and his team!”

TJ Smith – President
US Logo, Inc.


“Matthew is one of the most dedicated entrepreneurs I have worked with. He is always innovating and taking on the next challenge while always finding time to mentor others. Few in the business world get true customer service like Matthew does and he continues to look for ways to strengthen that skill.”

Wendy Veatch – Director of Programming
Center for Entrepreneurship
Wichita State University


Success For Our Clients

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Marketing in the Age of Google

How to dominate the search results for your industry (in your city)