If you run a local service business and you aren’t in the top three results on Google, it could be costing you hundreds of phone calls every month.
I know how frustrating it can be to have everyone hassling you to do business with them. From the radio and TV stations to representatives from the Yellow Pages, advertising and digital agencies, Yelp, Citysearch, and all the directories, the begging can feel constant. They all claim to have the keys to leads galore—all they need is your credit card number and they can start sending them over! Does this sound familiar? That doesn’t even include the phones calls, email pitches, free trial offers, text messages, and ten phone calls a day from Google wanting to update your listing (which, by the way, is another scam—Google hasn’t been calling).
In 2010, I was right where you are today. I was running a local party rental company and feeling frustrated. I knew we had better service, better-trained staff who cared more, more attractions, and a better reputation than several of our competitors, but they were getting the majority of the local business because they had the lead on Google.
After throwing money away with several companies that claimed to be able to help improve our rankings but brought no results. I decided to figure it out myself. Over the next five months, I read, studied, connected with smart people in the industry, attended a couple conferences, and applied what I learned to my company website. I got that website in the top 3 on Google for 164 keywords and on the first page for over 100 other keywords.
Our sales increased by 40% a year for the next three years while we spent less and less on traditional advertising. In 2011 we had over 16,000 visitors to our website (11,000 of them were unique, meaning they had never been to our website before), compared to just 211 phone calls from the Yellow Pages during the same time period. This was using the tracking number provided by the phone book and Google Analytics.
Who am I?
Since beginning my career as an entrepreneur in 1996, I have built three successful service businesses: selling and installing security systems, a multi-state vending company, and the largest party rental business in Kansas. I have 22 years of experience in marketing, and since 2011 I have worked full time helping local businesses rank better on Google.
How can I help you?
I specialize in helping family-owned, local service businesses in highly competitive industries like pest control, electricians, and plumbers who are leaders in their market and have a history and reputation they are proud of. I have been in your shoes and I know the pressures you deal with. With my experience and expertise, I can help you grow your business and increase your customer base.
Where can you start?
The best lesson I’ve learned since starting my digital marketing agency is the importance of figuring out which businesses I can bring the most value to and then working exclusively with those companies. If I can’t bring you massive value, I will tell you that upfront and point you in the right direction. My info is on the contact page if you would like to chat or just have a question.
Ranking well on Google and massively increasing the number of warm phone calls your business gets each month isn’t rocket science—it isn’t even hard. It is work, and it does require patience and an intelligent, focused effort, but with the guidance and know-how of someone who has been there and done it dozens of times before, it’s certainly something you can achieve.
What Clients Are Saying
“Matthew is one of the most dedicated entrepreneurs I have worked with. He is always innovating and taking on the next challenge while always finding time to mentor others. Few in the business world get true customer service like Matthew does and he continues to look for ways to strengthen that skill.”
Wendy Veatch – Director of Programming
Center for Entrepreneurship
Wichita State University
Success For Our Clients
Marketing in the Age of Google
How to dominate the search results for your industry (in your city)