Google Promising More Clicks in Exchange for Recent Photos

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For months now Google has been stressing the importance of photos in your Google My Business profile (I recently made a video about how important your GMB profile can be). When I was putting together update reports for my clients last month I noticed something new. When you are logged into your GMB profile, there is a tab labelled “insights”on …

Keyword Research – Without It You Are Just Gambling

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Seriously. Keywords are just the words that people type into Google and other search engines when they’re looking for something on the internet. Your keywords are the optimal search terms that Keyword Research determines you should concentrate on—those that have the most potential to bring the highest number of the most relevant users to your page. Once those keywords are …

What is the Long Tail of Search and Why is it Important

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Are you ignoring most of your traffic? What is the long tail of search? Let me start by clarifying what “keywords” are. Last month, Google processed 100 billion searches. The word or string of words people typed into the search bar are called “keywords.” Why is this important? If you want leads and traffic and sales from Google, it means …

What Is SEO?

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Search Engine Optimization (SEO) is the process of increasing the visibility of a website in a search engine’s unpaid results – this traffic is often referred to as “natural” or “organic” results that are “earned.” SEO is what you need if you want your business to show up at the top of the first page of Google when people search …