Keyword Research – Without It You Are Just Gambling

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Seriously. Keywords are just the words that people type into Google and other search engines when they’re looking for something on the internet. Your keywords are the optimal search terms that Keyword Research determines you should concentrate on—those that have the most potential to bring the highest number of the most relevant users to your page. Once those keywords are …

Marketing in the Age of Google

My name is Matthew Rupp, and I am the founder of Matthew Rupp Consulting. As the founder of an SEO agency that has helped dozens of business owners see improved results from their websites, I can tell you one thing: SEO takes commitment, teamwork, and patience, and the best part is, it pays huge dividends I created this guide with …

What I Believe

Fact The world of marketing has changed in a radical and fundamental way in the last few years, and the kicker is that it isn’t done, and it is going to change so much faster in the next few years. Much of that marketing change happened online and how we sell to customers and clients there. I could bury you …

20 Years as an Entrepreneur; 32 Things I’ve Learned

20 Years as an Entrepreneur

Photo Credit: Steve Wilson – over 2 million views Thanks !! via Compfight cc When starting a business, it’s much cheaper and smarter to go above and beyond and take extra good care of your customers than it is to keep finding new ones. Hiring friends and family might seem like a good idea starting out—it’s not. Starting a business …