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What Is Your Unique Selling Proposition?

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About 6 months ago I went to lunch a couple times with a successful entrepreneur and he helped me see the value in defining my “lane”: Which projects I considered a sucess, both for myself and my client. What type of projects was I saying “yes” to when I should have been saying “no”. Of those clients that were a …

Saw Web Marketing (the name) Is Going Away . . .

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  When I got into SEO and marketing online I was running Big Sky Party Rentals, an inflatable rental company I started with my brother-in-law. I worked with Big Sky’s website and took it to the top of Google’s ranking for hundreds of keywords. When I saw the triple digit growth that resulted, I was so excited I practically begged …