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What Is Your Unique Selling Proposition?

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About 6 months ago I went to lunch a couple times with a successful entrepreneur and he helped me see the value in defining my “lane”: Which projects I considered a sucess, both for myself and my client. What type of projects was I saying “yes” to when I should have been saying “no”. Of those clients that were a …

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A OR B – Which is better?

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A Where it says ‘internet marketing’ on the globe that will say ‘online marketing’ and the words around the globe will be buzz words I use all the time (be authentic, tell your story, be helpful, build links, call to action, help others) The fonts in the globe will match the bottom line. The globe ties in with the web. …

Google Promising More Clicks in Exchange for Recent Photos

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For months now Google has been stressing the importance of photos in your Google My Business profile (I recently made a video about how important your GMB profile can be). When I was putting together update reports for my clients last month I noticed something new. When you are logged into your GMB profile, there is a tab labelled “insights”on …

Saw Web Marketing (the name) Is Going Away . . .

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  When I got into SEO and marketing online I was running Big Sky Party Rentals, an inflatable rental company I started with my brother-in-law. I worked with Big Sky’s website and took it to the top of Google’s ranking for hundreds of keywords. When I saw the triple digit growth that resulted, I was so excited I practically begged …

Keyword Research – Without It You Are Just Gambling

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Seriously. Keywords are just the words that people type into Google and other search engines when they’re looking for something on the internet. Your keywords are the optimal search terms that Keyword Research determines you should concentrate on—those that have the most potential to bring the highest number of the most relevant users to your page. Once those keywords are …