My name is Matthew Rupp and I lead an agency in Wichita, KS. that specializes in helping HVAC companies make the phone ring.
My goal is to work with one HVAC company in the KC area, and what better way to show how my team and I can help than by providing something of tremendous value.
We put together this massive case study to see how the websites of nearly all of the HVAC companies in the Kansas City area compare.
These are the companies we looked at:
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That list came from looking at the first 5-6 pages of Google.
To help figure out who was #1, I scored each of the companies in 8 different categories and used the information to figure out who had the best HVAC website in Kansas City.
It’s always a toss-up when putting together a case study like this. I did the same thing in Wichita and ended up comparing companies with tens of millions in sales each year to companies that are simply a dad and son working out of their garage at home. Point being – a company’s Google presence doesn’t necessarily always match how large (or successful) they are. Some of the big guys have a terrible online presence while some of the smaller companies have a great showing on Google.
It appears that my KC list isn’t much different. Of all the companies we looked at:
- 11 out of 27 have no About page
- 23 out of 27 have no story or history of their company, nothing on who started it or when
- 9 out of 27 websites don’t give a clue as to whether 2 people work there or 200.
Our passion and skill lie in helping our clients dominate the first page of Google and that starts with a website that will CONVERT visitors into actual customers!
Your website is home base.
If you are crushing the first page of Google and receiving thousands of visitors a month, but they aren’t staying, aren’t getting a warm and fuzzy feeling about your business, and aren’t picking up the phone to call, then what was the point?!
We compared all the HVAC companies in 22 areas that fall under these 8 categories:
Let’s jump in!
DESIGN
When it comes to “design,” we are looking at six key areas:
– Is the design attractive? Does it flow? Does the layout make good use of whitespace without being too cluttered or busy, and is it easy-to-scan?
– Is it cookie cutter and boring like so many “modern” websites?
– Is it navigation helpful and easy-to-follow?
– Is it simple to find not just the phone number but also the address and business hours? This is not only useful for your visitors, it’s also important in showing up in local Google searches.
– Does your website quickly and clearly say whom you serve and where?
– Are you differentiating your company to ensure you aren’t just another one that’s offering “great service”?
Superheroes in this category!
- Bob Hamilton
- MVP
- AB May
- Buckner
Bob Hamilton is knocking it out of the park in a LOT of ways! Reviews, testimonials, service scheduling, education corner, trust signals, coupons, and to top it off, the PINK is super distinctive!
MVP Electricis rocking it! Love the team photos. 😊
They have photos with their full team, and their site has great colors and a slick design. In-depth about pages!
Their long history is fully on display, and they have maintenance and estimation scheduling right on their home page.
Simple, clean design that shows they’ve been in business almost 60 years. Reviews, a video – the works.
If you would like the spreadsheet in a format that will be easy to print, share, and save, (request spreadsheet).
I am also happy to send you the visibility report that shows how all the HVAC companies in the KC area show up for hundreds of keywords (request report).
Schedule a time to chat with Matthew about being the one HVAC company in the Kansas City area we work with (schedule a time).
VIDEO
Having at least one video on your website is incredibly powerful. People watch videos all the time.
They:
– Tell your story and build trust
– Keep visitors on your site longer
– Turn random visitors into PHONE CALLS!
We add a small piece of code to all our clients’ websites that allows us to not only see exactly what is getting clicked on (and what isn’t) but also how far down visitors scroll . This allows us to see just how popular videos can be.
Of all the things you can do to improve your website, there are few more powerful than adding video!
Superheroes in this category!
- Polar Aire
- KB Complete
- MVP
- Polar Aire has three superb videos right on the homepage that you can see with minimal scrolling.
- KB Complete has TWO excellent videos on the homepage. This is critical because visitors will often only scroll down a LITTLE bit before deciding to either pick up the phone or click away.
MVP has a SUPERB video that shows what to expect. The team’s well-trained and drug-tested. It’s a family business with a great reputation. Any money they save passes onto you.
Peterson Heating & Cooling has a good video, but it’s pretty far down the homepage. This is undoubtedly costing them views and potentially phone calls.
Mission has a cute video on their “heating” page. Putting this on the homepage would result in a lot more views. Visitors would stay on the site longer and that would lead to more phone calls.
Bob Hamilton Plumbing has lots of superb videos! The only drawback is that they’re buried down a long-scrolling homepage – few people are getting to them.
Anthony has a TON of great videos (some of which have thousands of views). You can find them on their blog page – https://www.anthonyphc.com/blog/
If you would like the spreadsheet in a format that will be easy to print, share, and save, (request spreadsheet).
I am also happy to send you the visibility report that shows how all the HVAC companies in the KC area show up for hundreds of keywords (request report).
Schedule a time to chat with Matthew about being the one HVAC company in the Kansas City area we work with (schedule a time).
ABOUT
When it comes to “About,” we are looking to find six key items that every excellent HVAC website should have:
– A strong, rich About page
– How many people work for the business?
– How long has the company been in business?
– Team bios with pictures
– Photo of the business owner
– A history or story showing who started the company, major milestones, and how it’s grown.
Of all the most vital factors for service business websites, a strong About page is perhaps #1.
Your About page tells your story, shows off your team, puts a “face” on your business, and most of all, it helps to build trust.
Without fail, the About page is the HIGHEST viewed page for every service business we have worked with!
Superheroes in this category!
- Anthony
- AB May
- MVP
- Mission
Anthony’s absolutely CRUSHED it in this area. I have looked at THOUSANDS of HVAC websites and this is the BEST example of telling their story, giving back, being transparent that I have ever seen!
Wow.
History of the business – https://www.anthonyphc.com/our-history/
- With a video and timeline!
Testimonials – https://www.anthonyphc.com/anthony-customer-reviews/
- Customer voice recording and over 50 reviews in text.
News & Community – https://www.anthonyphc.com/newsletter/
- Amazing. Over two dozen stories with 21 more videos!
Monthly giveaway – https://www.anthonyphc.com/anthonys-awesome-monthly-giveaway/
Referral programs – https://www.anthonyphc.com/big-mouth-referral-rewards-program/
Girls night out – https://www.anthonyphc.com/girls-night-out/
Teaching Tuesday – https://www.anthonyphc.com/teaching-tuesdays/
I absolutely guarantee that this is a huge help in having Anthony Plumbing Heating Cooling show up in hundreds of local results in the Kansas City.
A.B. May is really nailing it in this area as well. Their “About Us” pages feature everything from their story to financing.
MVP is also doing amazingly well.
(I am going to take some of these ideas to my other HVAC clients for sure.)
KB Complete is knocking it out of the park. Their entire team is front and center right at the top of the homepage.
Neil Harris Heating, Air Conditioning & Plumbing has a photo of their GM, Brian Otte, but not one of their 34 technicians or support staff.
Mission has this team photo (below), but they’re missing an About page and don’t have a single headshot or BIO of any owner, or anybody on the team.
If you would like the spreadsheet in a format that will be easy to print, share, and save, (request spreadsheet).
I am also happy to send you the visibility report that shows how all the HVAC companies in the KC area show up for hundreds of keywords (request report).
Schedule a time to chat with Matthew about being the one HVAC company in the Kansas City area we work with (schedule a time).
TRUST
Its hard to overstate the importance of building trust when it comes to your website. That’s essentially the whole point. Without trust, they don’t pick up the phone and call you.
In a way, all these factors help to show that a website is trustworthy, but there are also “trust signals” that every website should take advantage of.
Superheroes in this category!
- Anthony (again)
- MVP
Nothing is going to communicate trust like real photos of actual people who stand behind the service they provide.
Of course, any industry associations, safety, compliance, service organizations that you can be a part of (cheaply) are worth their weight in gold when it comes to trust, especially if they provide you with a badge to show off on your site!
Some of the best (and worst) examples I came across are:
I love the red, white and blue that Anthony is using. It’s smart to make this subconscious connection to the flag, veterans, apple pie and what makes America great. Brilliant use of colors.
Anthony even shows that they bring treats for Fido, and since it’s estimated that Americans will spend 72.3 BILLION dollars on our pets in2018, this is cheap and smart! (I am recommending this to my other HVAC clients.)
Anthony is crushing it when it comes to building trust. My only critique is with testimonials (but they are still doing it much better than most).
Let me ask you this: which do you find more credible?
These
Or these from my site?
Featuring a photo of a “real” person, their title, and a link to their website gives so much more credibility. Granted, it’s a different industry and you focus primarily on residential customers, but I bet every HVAC company in this study has serviced a business owner, someone whose face and business you could feature on your testimonials. They will probably even return the favor.
It was great to see that 76% of the 42 companies we looked at share how long they have been in business! There were only a few exceptions!
Of ALL the examples of trust, from looking at more than 50 HVAC websites in the KC area, MVP had the BEST example of trust I found. The crazy part is that it’s kind of buried.
https://www.mvpelectric.com/about
You get to this page by clicking ON the “about” button itself in the navigation, not by clicking on one of the 13 pages in the drop-down menu.
I love this! (I just wish it wasn’t so buried!)
What better way to build trust than to show a picture of your family and coming right out and saying, “If you aren’t satisfied, we will remove our product and give your money back.” Granted, this only applies to customers who purchased equipment, not the ones who are unwilling to pay for a service call (where all that needed to be done was to change batteries in the thermostat).
I fully understand why more business owners don’t make blanket statements like this. There is a (very) small percentage of the population that, if given a chance, will do whatever they can to “beat the system” and try and get something for free. I get it. But as somebody who has built several service businesses over the last 25 years, I also know there is tremendous value in SHOWING how much you believe in your team, your service, and show your genuine desire to do the right thing. I admire how MVP is doing this!
If you would like the spreadsheet in a format that will be easy to print, share, and save, (request spreadsheet).
I am also happy to send you the visibility report that shows how all the HVAC companies in the KC area show up for hundreds of keywords (request report).
Schedule a time to chat with Matthew about being the one HVAC company in the Kansas City area we work with (schedule a time).
CONTENT
When it comes to “Content,” we are looking to find four key items that every excellent HVAC website should have:
- Strong service pages.
- Google’s job is to return the BEST possible results based on what somebody searches for. Take, for instance, someone searching for “my AC is blowing warm air.” If your website has an AC repair page with thin, cookie-cutter content, then Google will have hard time believing that you are the BEST possible result for that search.
- A strong FAQ page (with actual questions you hear from customers).
- Recentcontent!
- A blog with content added consistently – even if that’s once a month!
Superheroes in this category!
Unfortunately, nobody is in the “superhero” category. Only 4 sites have a FAQ page and only 3 sites I looked at (from what I can tell) have content added in 2018!
Of the 26 different areas we looked into for almost 50 HVAC websites, there is no bigger opportunity than content. This makes perfect sense, too. It’s the most time consuming and can’t be done without YOUR input. Sure, you can have some website or SEO company “put something together,” but then you end up with the cookie-cutter crap that almost every website has.
I will tell you what makes for EXCELLENT content. This isn’t just for your visitors, either. More importantly, it’s for Google. Great content will tell Google that you have what customers are looking for, and that will cause you to rise to the top.
It’s the questions you hear every day as an HVAC technician.
Ask anyone who answers the phones every day and schedules the service calls what they hear from customers. ANSWER those questions in a helpful way and put THAT on your website. That’s great content that will drive results and make your phone ring!
Only 4 of the 42 companies we looked at have a FAQ page (IBA, Total Comfort, Town & Country, Priced Right).
Hats off to Total Comfort for being one of the only companies to have a FAQ page.
https://tcomfort.com/questions/
Too bad the questions themselves aren’t exactly the types of questions that customers tend to ask. Compare those to the ones below, which do you think gets more traffic on Google.
“Why is my AC is blowing hot air?”
“Why is my thermostat blank?”
“Why does my AC have a funny smell?”
“Why is my AC making a weird noise?”
To give you some perspective on how important and powerful it is to have useful, relevant content on your website (or blog), I will let you in on a little secret. Well, it’s not actually that well-kept, but my guess is that none of the digital marketing / SEO “experts” you’ve spoken to have ever showed you this one.
If you go to Google right now and search for “long tail of search,” you will see that Google returns almost 88 MILLION pages on that subject!
Then, if you click on “images,”
You will see thousands of images just like this one. Stick with me – this is going to get really good really fast.
At the peak are keywords like “hvac,” “heating and air,” and “ac repair.”
These keywords are EXTREMELY competitive, general, and incredibly hard to rank for (but that’s OK, that’s not where the easy money is).
Further down the chart, the keywords get more descriptive. They have a lower search volume but are MUCH easier to rank for; they show intent AND they have a much higher conversion rate! Conversion rate, in other words, means that your potential customers are pick up the phone and call you!
I can show you THOUSANDS of keywords related to your industry, your city, and your customers that are NOT difficult to rank for! If you would like to see this, you can drop me a line (here).
Here is a small example:
Notice at the top of the list, you have keywords like “no power to thermostat” at #14 and “furnace blowing cold air” at #8. There is no difficulty in ranking for keywords like these!
These are SUPERB keywords – they show intent, easy to rank for and get a LOT of searches every month!
| # | Keyword | Difficulty | Volume (desc) |
| 1 | rheem furnace | 0 | 6600 |
| 2 | emerson thermostat | 0 | 6400 |
| 3 | a/c pro | 0 | 5300 |
| 4 | gas wall heaters | 0 | 2800 |
| 5 | ducane furnace | 0 | 2800 |
| 6 | 3.5 ton ac unit | 0 | 2500 |
| 7 | window heat pump | 0 | 2200 |
| 8 | furnace blowing cold air | 0 | 2200 |
| 9 | commercial cool portable air conditioner | 0 | 2000 |
| 10 | north america hvac | 0 | 2000 |
| 11 | how to reset honeywell thermostat | 0 | 1900 |
| 12 | vertical air conditioner | 0 | 1600 |
| 13 | furnace generator | 0 | 1600 |
| 14 | no power to thermostat | 0 | 1300 |
| 15 | 4 ton heat pump | 0 | 1300 |
| 16 | thermostat not reaching set temperature | 0 | 1200 |
| 17 | heater is blowing cold air | 0 | 150 |
| 18 | honeywell air conditioner | 1 | 2700 |
| 19 | ameristar hvac | 1 | 2500 |
| 20 | floor furnace | 1 | 2300 |
| 21 | day and night furnace | 1 | 2100 |
| 22 | hopewell furnace | 1 | 2000 |
| 23 | coleman furnace parts | 1 | 2000 |
| 24 | goodman air conditioning | 1 | 1900 |
| 25 | hvac compressor | 1 | 1700 |
| 26 | fan that blows cold air | 1 | 1400 |
| 27 | dirty evaporator coil | 1 | 1400 |
| 28 | ac won’t turn on | 1 | 1300 |
| 29 | furnace limit switch | 1 | 1300 |
| 30 | heater not working | 1 | 1300 |
| 31 | outside ac unit not running but inside is | 1 | 1200 |
| 32 | furnace won’t ignite | 1 | 1200 |
| 33 | hvac troubleshooting | 1 | 1200 |
| 34 | ac not blowing cold air | 2 | 3600 |
| 35 | honeywell air filter | 2 | 3000 |
| 36 | goodman furnace reviews | 2 | 2700 |
| 37 | ac blowing hot air | 2 | 2700 |
| 38 | induction furnace | 2 | 2400 |
| 39 | trane comfort site | 2 | 2300 |
| 40 | air conditioner not blowing cold air | 2 | 2000 |
| 41 | thermostat not working | 2 | 1800 |
| 42 | 2 stage air compressor | 2 | 1700 |
| 43 | armstrong furnace | 2 | 1500 |
| 44 | why is my air conditioner not cooling the house? | 2 | 1100 |
| 45 | reliable heating and air | 3 | 6900 |
| 46 | ac not cooling | 3 | 4500 |
| 47 | furnace humidifier | 3 | 4100 |
| 48 | wall furnace | 3 | 2600 |
| 49 | standard electric | 3 | 2400 |
| 50 | the furnace | 3 | 2300 |
| 51 | best furnace filters | 3 | 2000 |
| 52 | 12000 btu window air conditioner | 3 | 1800 |
| 53 | ac not blowing cold | 3 | 1200 |
| 54 | hvac design | 3 | 1200 |
| 55 | what is forced air | 3 | 1200 |
| 56 | central air not cooling | 3 | 1200 |
| 57 | air repair | 3 | 1200 |
| 58 | day and night ac | 3 | 1200 |
| 59 | hvac financing | 3 | 1200 |
| 60 | hvac rectangular duct | 3 | 1100 |
| 61 | ac blowing warm air | 3 | 1100 |
| 62 | goodman furnaces | 4 | 2100 |
| 63 | furnace pressure switch | 4 | 2100 |
| 64 | furnace blower | 4 | 1800 |
| 65 | rheem furnace parts | 4 | 1500 |
| 66 | honeywell thermostat help | 4 | 1400 |
| 67 | air conditioner not turning on | 4 | 1400 |
| 68 | furnace pilot light | 4 | 1300 |
| 69 | furnace thermocouple | 4 | 1200 |
| 70 | air conditioning condenser | 4 | 1200 |
| 71 | goodman furnace | 5 | 22000 |
| 72 | honeywell humidifier | 5 | 15000 |
| 73 | mini air conditioner | 5 | 11000 |
| 74 | air conditioner repair near me | 5 | 6100 |
| 75 | a/c repair | 5 | 5200 |
| 76 | amana hvac | 5 | 5000 |
| 77 | air conditioner not cooling | 5 | 3600 |
| 78 | windowless air conditioner | 5 | 3100 |
| 79 | fans that cool like air conditioners | 5 | 2000 |
| 80 | what size furnace do i need | 5 | 1900 |
| 81 | compressor air conditioner | 5 | 1400 |
| 82 | commercial air conditioner | 5 | 1300 |
| 83 | gas heater for home | 5 | 1200 |
| 84 | hvac damper | 5 | 1200 |
| 85 | electric furnace | 6 | 11000 |
| 86 | furnace parts | 6 | 6900 |
| 87 | bryant furnace | 6 | 6500 |
| 88 | electric wall heaters | 6 | 6300 |
| 89 | air conditioner compressor | 6 | 5400 |
| 90 | air conditioner capacitor | 6 | 5100 |
| 91 | wall heaters | 6 | 3000 |
| 92 | bryant hvac | 6 | 2900 |
| 93 | average cost of furnace and air conditioner replacement | 6 | 2300 |
| 94 | hvac stands for | 6 | 2100 |
| 95 | hvac direct | 6 | 1900 |
| 96 | carrier furnace parts | 6 | 1600 |
| 97 | lennox air conditioner reviews | 6 | 1300 |
| 98 | a/c compressor | 7 | 5300 |
| 99 | ac service | 7 | 5000 |
| 100 | us air conditioning | 7 | 2500 |
| 101 | what is seer | 7 | 2100 |
| 102 | ac wall unit | 7 | 1900 |
| 103 | lennox parts | 7 | 1800 |
| 104 | types of air conditioners | 7 | 1300 |
| 105 | goodman hvac reviews | 7 | 1300 |
| 106 | central air conditioner parts | 7 | 1300 |
| 107 | furnace not working | 7 | 1200 |
| 108 | ac thermostat | 8 | 2900 |
| 109 | furnace cleaning | 8 | 2500 |
| 110 | air conditioning compressor | 8 | 2000 |
| 111 | lennox furnace parts | 8 | 1800 |
| 112 | how to replace thermostat | 8 | 1800 |
| 113 | hvac company | 8 | 1500 |
| 114 | oil furnace prices | 8 | 1400 |
| 115 | furnace repair | 9 | 15000 |
| 116 | hvac repair near me | 9 | 6300 |
| 117 | oil furnace | 9 | 5600 |
| 118 | combination heating and air conditioning units | 9 | 2300 |
| 119 | how long does a furnace last | 9 | 1800 |
| 120 | furnace btu calculator | 9 | 1100 |
| 121 | cost to install hvac system with ductwork | 9 | 1100 |
| 122 | air conditioning service near me | 10 | 2900 |
| 123 | furnace brands to avoid | 10 | 2700 |
| 124 | pellet furnace | 10 | 2600 |
| 125 | carrie furnace | 10 | 2500 |
| 126 | mini portable air conditioner | 10 | 2300 |
| 127 | how to replace a thermostat | 10 | 2000 |
| 128 | cost of new furnace | 10 | 1900 |
| 129 | how much is a new furnace | 10 | 1500 |
| 130 | cost to replace furnace | 10 | 1200 |
| 131 | hvac services | 10 | 1200 |
| 132 | local hvac companies | 10 | 400 |
| 133 | furnace repair near me | 11 | 5800 |
| 134 | air conditioner parts | 11 | 5200 |
| 135 | furnace prices | 11 | 3700 |
| 136 | replace thermostat | 11 | 2300 |
| 137 | commercial hvac | 11 | 2100 |
| 138 | furnace filter sizes | 11 | 2000 |
| 139 | goodman air conditioner reviews | 11 | 1900 |
| 140 | air conditioner not working | 11 | 1900 |
| 141 | central heating and cooling | 11 | 1900 |
| 142 | central heating and air | 11 | 1800 |
| 143 | furnace brands | 11 | 1300 |
| 144 | how much does a furnace cost | 11 | 1100 |
| 145 | ac repair | 12 | 26000 |
| 146 | hvac repair | 12 | 11000 |
| 147 | trane furnace | 12 | 8000 |
| 148 | a/c repair near me | 12 | 2500 |
| 149 | hvac replacement cost | 12 | 2200 |
| 150 | best gas furnace | 12 | 1900 |
| 151 | air conditioner fan | 12 | 1800 |
| 152 | how to change a thermostat | 12 | 1800 |
| 153 | how do portable air conditioners work | 12 | 1700 |
| 154 | best furnace | 12 | 1700 |
| 155 | wall mount ac unit | 12 | 1500 |
| 156 | carrier furnace prices | 12 | 1300 |
| 157 | air condition repair | 12 | 1300 |
| 158 | hvac basics | 12 | 1200 |
| 159 | hvac | 13 | 171000 |
| 160 | trane ac | 13 | 10000 |
| 161 | heater repair | 13 | 2300 |
| 162 | hvac cost | 13 | 1300 |
| 163 | heating and air | 14 | 10000 |
| 164 | hvac contractors | 14 | 3300 |
| 165 | hvac service near me | 14 | 2200 |
| 166 | 4 ton ac unit price | 14 | 1500 |
| 167 | how much does a new furnace cost | 14 | 1400 |
| 168 | forced air heating | 15 | 7200 |
| 169 | thermostat replacement | 15 | 1500 |
| 170 | hvac unit cost | 15 | 1200 |
| 171 | furnace cost | 16 | 2700 |
| 172 | air conditioner maintenance | 16 | 1700 |
| 173 | furnace thermostat | 16 | 1700 |
| 174 | a/c service | 16 | 1200 |
| 175 | goodman hvac | 17 | 6500 |
| 176 | heating and air near me | 17 | 3800 |
| 177 | single room air conditioner | 17 | 3000 |
| 178 | in room air conditioner | 17 | 2500 |
| 179 | ac parts near me | 17 | 2000 |
| 180 | hvac cost estimator | 17 | 1500 |
| 181 | top 10 air conditioner brands | 17 | 1300 |
| 182 | carrier furnaces | 17 | 1200 |
| 183 | hvac near me | 18 | 21000 |
| 184 | hvac installation | 18 | 2700 |
| 185 | furnace service | 18 | 2200 |
| 186 | air conditioner brands | 18 | 1600 |
| 187 | hvac supplies | 18 | 1500 |
| 188 | cost of new ac unit | 18 | 1300 |
| 189 | carrier ac units | 19 | 2200 |
| 190 | home ac repair near me | 19 | 1700 |
| 191 | one room air conditioner | 19 | 1100 |
| 192 | hvac parts | 20 | 4900 |
| 193 | diy ac | 20 | 2200 |
| 194 | american standard air conditioners | 20 | 1200 |
| 195 | air conditioning repair near me | 21 | 5500 |
| 196 | gas furnace cost | 21 | 2300 |
| 197 | gas furnace reviews | 21 | 1800 |
| 198 | hvac calculator | 21 | 1600 |
| 199 | hvac cleaning | 21 | 1500 |
| 200 | lennox hvac | 22 | 2700 |
| 201 | room ac unit | 22 | 2300 |
| 202 | best hvac brands | 22 | 2300 |
| 203 | hvac system cost | 22 | 2000 |
| 204 | air conditioning filters | 22 | 1800 |
| 205 | heating and air conditioning repair | 22 | 1400 |
| 206 | best air conditioning units | 22 | 1200 |
| 207 | heating and cooling near me | 23 | 11000 |
| 208 | ac wholesalers | 23 | 5600 |
| 209 | small room air conditioner | 23 | 2900 |
| 210 | furnace installation | 23 | 1800 |
| 211 | hvac air filters | 23 | 1600 |
| 212 | central air | 24 | 7900 |
| 213 | portable air conditioning | 24 | 2300 |
| 214 | top rated heating and air conditioning systems | 24 | 2300 |
| 215 | best air conditioner brands | 24 | 2200 |
| 216 | personal ac unit | 24 | 1700 |
| 217 | best central air conditioners | 24 | 1200 |
| 218 | split unit ac | 25 | 3900 |
| 219 | split system ac | 25 | 2800 |
| 220 | best air conditioners | 25 | 1400 |
| 221 | split ac units | 25 | 1400 |
| 222 | home ac | 25 | 1200 |
| 223 | furnace filters | 26 | 25000 |
| 224 | ac repair near me | 26 | 16000 |
| 225 | mini split air conditioner | 26 | 6800 |
| 226 | furnace filter | 26 | 4900 |
| 227 | air conditioner installation | 26 | 2500 |
| 228 | hvac parts store near me | 26 | 1700 |
| 229 | hvac filter | 26 | 1600 |
| 230 | lennox furnace prices | 26 | 1300 |
| 231 | air conditioner troubleshooting | 26 | 1200 |
| 232 | electric heating | 26 | 1200 |
| 233 | mini split unit | 26 | 1100 |
| 234 | ductless air conditioning | 27 | 7700 |
| 235 | best ac units | 27 | 3300 |
| 236 | ac units for sale | 27 | 1200 |
| 237 | heating and cooling | 28 | 28000 |
| 238 | best central air conditioner | 28 | 3100 |
| 239 | forced air furnace | 28 | 2500 |
| 240 | furnace air filters | 28 | 2000 |
| 241 | air conditioning system | 28 | 2000 |
| 242 | conditioned air | 28 | 1600 |
| 243 | best hvac system | 28 | 1500 |
| 244 | hvac diagram | 28 | 1200 |
| 245 | house thermostat | 28 | 1200 |
| 246 | portable ac unit | 30 | 48000 |
| 247 | how much does it cost to replace a central air conditioning unit | 30 | 2000 |
| 248 | portable air conditioning unit | 30 | 1900 |
| 249 | hvac supply store near me | 30 | 1900 |
| 250 | furnace maintenance | 30 | 1800 |
| 251 | hvac supplies near me | 30 | 1800 |
| 252 | central heat and air | 30 | 1800 |
| 253 | trane air conditioner | 31 | 7200 |
| 254 | central air conditioner cost | 31 | 1600 |
| 255 | trane ac unit | 31 | 1200 |
| 256 | gas furnace prices | 32 | 2500 |
| 257 | hvac system diagram | 32 | 1200 |
| 258 | american standard | 34 | 81000 |
| 259 | ac units | 34 | 10000 |
| 260 | mini split hvac | 34 | 1400 |
| 261 | ductless ac unit | 35 | 3300 |
| 262 | heating and cooling units | 35 | 1400 |
| 263 | high efficiency gas furnace | 36 | 2200 |
| 264 | new furnace | 37 | 2600 |
| 265 | mitsubishi hvac | 38 | 3700 |
| 266 | central ac unit | 38 | 3600 |
| 267 | heat pump thermostat wiring | 38 | 1900 |
| 268 | rheem hvac | 39 | 1800 |
| 269 | hvac system | 41 | 12000 |
| 270 | hvac systems | 41 | 3700 |
| 271 | air conditioning | 43 | 43000 |
| 272 | hvac maintenance | 43 | 2800 |
| 273 | air conditioning units | 46 | 7000 |
| 274 | home furnace | 46 | 1800 |
| 275 | air conditioning unit | 47 | 16000 |
| 276 | central air conditioning system | 47 | 1800 |
| 277 | whole house air conditioner | 47 | 1300 |
| 278 | central ac | 49 | 2700 |
| 279 | central air conditioning unit | 49 | 2200 |
| 280 | trane hvac | 50 | 7700 |
| 281 | gas furnace | 51 | 12000 |
| 282 | central air unit | 53 | 5600 |
| 283 | central air units | 53 | 2800 |
| 284 | a/c unit | 54 | 5000 |
| 285 | airconditioner | 54 | 2200 |
| 286 | furnace | 56 | 60000 |
| 287 | air conditioner | 57 | 192000 |
| 288 | home ac units | 57 | 1600 |
| 289 | central air conditioner | 59 | 16000 |
| 290 | air conditioners | 62 | 22000 |
(This was a SMALL sampling – 290 keywords out of thousands.)
If you would like the spreadsheet in a format that will be easy to print, share, and save, (request spreadsheet).
I am also happy to send you the visibility report that shows how all the HVAC companies in the KC area show up for hundreds of keywords (request report).
Schedule a time to chat with Matthew about being the one HVAC company in the Kansas City area we work with (schedule a time).
N.A.P. & THE MAP
When I search for “mexican restaurants” from my home at 61st and Meridian here in Wichita, this is what I see:
The first two results, Tequilas and Cancun Mexican Grill, are just a few miles from my house.
Having two things on your website, an accurate business name, address and phone number (or NAP) and an embedded Google Map, can make a tremendous impact.
- In looking at the websites of 35 HVAC companies in the Kansas City area, only 26% of them have a Google Map on their website
- Only 42% of them have their address on their website.
This is a huge opportunity for most of the HVAC companies in the Kansas City area!
I get it. Even if you have a fancy showroom, many people aren’t too interested in visiting their local HVAC company, even if their AC unit just broke down, but having these things included on your website is still critical. It all goes back into trust and Google believing that you are who you say you are and that you deserve to be #1.
Resources to read more about the importance of your N.A.P.
https://fishbat.com/importance-of-NAP/
https://www.quora.com/What-is-NAP-and-does-it-help-SEO
Resources to read about the importance of Google maps and having a map on your website.
https://moz.com/community/q/does-embedding-google-map-help-local-seo
https://www.wordstream.com/blog/ws/2015/12/03/google-maps-marketing
If you would like the spreadsheet in a format that will be easy to print, share, and save, (request spreadsheet).
I am also happy to send you the visibility report that shows how all the HVAC companies in the KC area show up for hundreds of keywords (request report).
Schedule a time to chat with Matthew about being the one HVAC company in the Kansas City area we work with (schedule a time).
CALL TO ACTION
Our last point is your Call to Action.
In other words: what can you can encourage visitors to your website to do (besides picking up the phone and calling)?
Is there anything you can offer them of value?
Is there anything “lighter” they might be willing to do besides pick up the heavy phone to call you? In this texting age, I am amazed at how seldomly I see chat boxes on service websites.
Only 8 websites out of the 35 (or 23%) offer click to chat. But having a text chat makes sense. Who doesn’t text nowadays? Its not as “scary” as calling somebody who could be a pushy salesperson. Visitors don’t find text boxes threatening – they are in control. Sure, they may have called you anyway, but they may have just as easily moved onto another site that does have a chat box.
I can speak from experience. This is the one on my site
Just today, I received a chat on my phone from my website.
Below you’ll see all chats that came in over the last few weeks. Good chat tools can tell you if that person has been to your site before, how long they have been on your site, and what page they were on when they started the chat.
Superheroes in this category!
- Climate Control
- IBA Heroes
- JF Denny
- MVP Electric
- Neil Harris
- Anthony
- Bob Hamilton
Hats off to these companies for pushing the envelope and giving live chat a shot. I am sure they are happy that more HVAC companies haven’t embraced this idea!
If you would like the spreadsheet in a format that will be easy to print, share, and save, (request spreadsheet).
I am also happy to send you the visibility report that shows how all the HVAC companies in the KC area show up for hundreds of keywords (request report).
Schedule a time to chat with Matthew about being the one HVAC company in the Kansas City area we work with (schedule a time).
_________________________
There you have it. This was a deep dive into how dozens of HVAC companies in the Kansas City area compare when it comes to having websites that WORK for them.
While we do build websites (if we really have to), our real passion and strength is getting your pre-existing website to the top of that first page on Google so that your phone starts ringing (or your chatbox starts dinging)!
I live in Wichita, but travel to KC frequently and would be happy to swing by. I am only going to work with ONE HVAC company in the KC market, so if you are interested in chatting, please (reach out today).
TOP TEN REASONS YOU WILL LOVE WORKING WITH US:
– I have an entire team of smart, driven people who are experienced in web design, copywriting, content marketing, and all things Google.
– We speak English, not technical jargon.
– We only have 10 clients at a time. They aren’t just a number to us.
– We take your success seriously – it’s personal to us.
– We don’t just share ideas and theories. We come out, put the time in, roll up our sleeves and DO the work.
– I am a serial entrepreneur who has built four service businesses. I know the importance of RESULTS.
– We know who we can help the most and we are very selective about who we work with.
– You will benefit from the work we do together for years to come.
– I know what I am doing, and I know how to grow your business. I have taught it, given lectures on the subject, and worked with dozens of companies just like yours.
– Integrity is everything to me.
