Best HVAC Companies in Tulsa, OK


  • Wortman - Best HVAC Companies in Tulsa, OK

    VisionAir - Best HVAC Companies in Tulsa, OK

    AirComfSOLUTIONS 1024x609 - Best HVAC Companies in Tulsa, OK

  • AirCo - Best HVAC Companies in Tulsa, OK

    TrueBlue - Best HVAC Companies in Tulsa, OK

    A Best - Best HVAC Companies in Tulsa, OK

  • Brian - Best HVAC Companies in Tulsa, OK

    Superior - Best HVAC Companies in Tulsa, OK

    JackNelson - Best HVAC Companies in Tulsa, OK

  • Custom 1024x268 - Best HVAC Companies in Tulsa, OK

    Dale Lee e1594252825954 - Best HVAC Companies in Tulsa, OK

    Air Comfort - Best HVAC Companies in Tulsa, OK

    Robison - Best HVAC Companies in Tulsa, OK

My name is Matthew Rupp, and my team and I have helped drive millions of dollars in new business to our HVAC clients that we love working with.

RMECHlogo2 1 300x203 - Best HVAC Companies in Tulsa, OK  hanna logo 2 300x73 - Best HVAC Companies in Tulsa, OK   StandardPHA Logo Primary 2 300x138 - Best HVAC Companies in Tulsa, OK   logo hd - Best HVAC Companies in Tulsa, OK   decker logo - Best HVAC Companies in Tulsa, OK   Logo 300x107 - Best HVAC Companies in Tulsa, OK 1407 dalco 300x158 - Best HVAC Companies in Tulsa, OK ontimeplumbing logo - Best HVAC Companies in Tulsa, OK

We are on a mission to work with just one HVAC company there in Tulsa.

Let me guess a few things about you. If this doesn’t resonate with you, just stop reading here.

• You have absolutely ZERO desire to learn about “digital” marketing, citations, links, or any of that mumbo jumbo.
• You are SICK of being bombarded by people trying to sell you their “magic beans” when it comes to the web.
• You have likely tried a couple companies and “experts,” and they were a complete waste of time.
• You know being at the top of Google is important.

There’s another way.

Instead of trying to “sell” you on who we are and what we do, our team decided to just show you (and your competitors) who is doing well on Google and who is shooting themselves in the foot.

We identified all the ‘”players” in Tulsa by strictly going off what we found on the first 2-3 pages Google. You will see that among those included, some are giant operations and some are very small.

We looked at over 200 metrics and assessed HVAC companies against each other using the following guidelines:

cAT cHART - Best HVAC Companies in Tulsa, OK

Before we get to the good stuff, let me explain one simple concept that will make understanding how to be #1 on Google much easier.
Dominating the first page of Google is about one word – “TRUST.”

“Trust” is the name of the game, and just like in real life, it must be EARNED. It’s not just passed out. We need to build trust in some areas, and often just as importantly, we need to get rid of things that are hurting that trust.

Why is trust so important?

If somebody searches for “my AC is blowing warm air,” do you think Google is going to trust the website that loads super slow, has cookie-cutter images, and doesn’t have content that actually addresses that problem?

Imagine if somebody searches for “my AC is frozen up” while in Tulsa (which Google knows) and finds your site which has a page that specifically addresses this topic. You also have a rich, complete Google profile, recent positive reviews, recent photos, and you show a connection to the community (like a link to a local event). That’s a good bet you are trustworthy.
Google AC frozen search - Best HVAC Companies in Tulsa, OK

chapter 1


When I look at a website from Google’s perspective, I am looking for four questions to be answered:

     People don’t buy credentials. They buy what you can do for them.

     Tell your visitors about you so that they know you are qualified for the job. Then, put the bulk of your efforts into showing people that your company is comprised of real human beings who care about them, their problems, and will help them find a solution.

     Everyone is skeptical. Your visitors are thinking, “Yeah, right. Why should I believe any of this?” Do you answer that question? Without trust, your website is worthless.

     If you can’t measure it, you can’t manage it. An effective call to action on your site is something you can measure to see how hard your website is working for your business.

Superior 1 - Best HVAC Companies in Tulsa, OK

It’s hard to overstate the importance of building trust when it comes to your website. That’s essentially the whole point. Without trust, your potential customers won’t pick up the phone and call you.

Some of the best examples I came across are:

Custom Services, Wortman, AirCo and Dale & Lee’s have a lot going for them:

  • Photos of real people, a team of professionals you can trust
  • Personalized trucks show that each is an established company  
  • Trust signals showing how you’re highly rated  
  • Call to Action signals – giving customers a good reason to click

WEb Team DaleLee 1024x320 - Best HVAC Companies in Tulsa, OK

WEB AIrCo trucks 1024x453 - Best HVAC Companies in Tulsa, OK

Nothing is going to communicate trust like photos of actual technicians and members of your team. Sharing the story of how and when you started is also going to relay that you’re a company to be trusted.

WEB TELLSTORY DaleLee owners 1024x332 - Best HVAC Companies in Tulsa, OK


Of course, any industry associations, safety, compliance, or service organizations that you can be a part of (cheaply) are worth their weight in gold when building trust, especially if they provide you with a badge to show off on your site!

TRUST WOrtmans logos 1024x249 - Best HVAC Companies in Tulsa, OK

Testimonials, a connection to your community (like being the official HVAC company for a local sports team) and 5-star reviews are also great to feature.

COMMUNITY AirCo Thunder reviews - Best HVAC Companies in Tulsa, OK


A big turn-off for potential customers is seeing cookie-cutter images of beautiful people on a site. Few things will turn visitors away from your site faster than stock photos.

WEB Stock AirComfortSOLUTIOS 1024x486 - Best HVAC Companies in Tulsa, OK

WEB Stock RObison 1024x263 - Best HVAC Companies in Tulsa, OK

Among the worst websites were True Blue. They simply lacked the important signals that show trust. No photos of their team or trucks, no testimonials, no compelling call to action.

The text at the top of your website is called the navigation. It shows visitors and Google where to go to find help. This part of your site must be useful and intuitive.

Unfortunately, many websites make it downright difficult for Google to understand what your business actually DOES. Remember, ranking well on Google is all about making it EASY for Google to see who you are, where you are, and why you deserve to be on top!

This navigation shown below could be for just about any business – window replacement, hair salon, electrical. It lacks any mention of heating, cooling, or other specific HVAC services.

Nav Bad Vision 1024x77 - Best HVAC Companies in Tulsa, OK

Great rankings and traffic won’t grow your business alone. You need a website that communicates who you are, what you do, and why you are good at it. A good website builds trust and leads visitors to take action.


Here’s Hanna’s website before they became a client. They’ve been a Wichita leader in HVAC service for THREE generations, but you’d never know it by their website.

Hanna Homepage 2013 - Best HVAC Companies in Tulsa, OK

Now, here is Hanna’s website AFTER.

WEB Hanna After1 - Best HVAC Companies in Tulsa, OK

WEB Hanna after2 - Best HVAC Companies in Tulsa, OK

We grow HVAC businesses by 12% in 4 months. Guaranteed.
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chapter 2


The reasons why you should have videos on your website are staggering:

  • Selling is about storytelling, and videos are an excellent way to share a story.
  • Videos keep visitors on your site longer, build trust, and increase the chances they reach out.
  • Video is the most engaging medium. Our eyes are attracted to movement, so videos naturally draw attention (and keep it).
  • Videos make it easier for visitors to know, like, and trust you.
  • Videos can convey a great deal of information in a short amount of time.
  • More video content is uploaded in 30 days than what the major TV networks created in 30 years!
  • Having videos on your website can give you a big boost in organic (free) website traffic.
  • Studies show that viewers retain 95% of a videos message compared to 10% when reading text.
  • One third of all time spent online is watching videos.

Video is powerful, and it works!

Here is a look at how well each company does when it comes to video on their website. In the Tulsa market, several companies have done a good job of incorporating videos into their site, while many others are missing the mark.

Video - Best HVAC Companies in Tulsa, OK

Three companies receive the highest score possible for this category. A Best Air beats the competition with videos on the homepage and the About page showing real people speaking authentically about the company and their work. AirCo showcases a very good and reassuring video discussing safety protocols right there at the top of their homepage. 

VID About ABest 1024x298 - Best HVAC Companies in Tulsa, OK

VID AirCo home - Best HVAC Companies in Tulsa, OK

Each of the top 3 sites in this category have a superb video right on their homepage, which is exactly where it needs to be. The biggest mistake we see when it comes to videos is that they are not put on the homepage and are on pages that most people will never see. However in the case for Robinson, the (very good) video was a bit too easy to miss at the bottom of the page.

VID Robison bottom - Best HVAC Companies in Tulsa, OK

Vision had a couple really great videos, but none on their homepage. 

About half of the companies scored average in this category. Many put their videos on pages that aren’t going to get as many visitors.  It’s worth noting that video doesn’t have to be a big production. Brian’s Heat & Air took advantage of local news coverage they were featured in and have that playing on their homepage. Hidden in their AC page, Air Comfort Solutions had some great attention-getting videos. 

Of the HVAC companies I looked at in Tulsa, only a few didn’t have any videos anywhere on their websites. Because of that, companies need to be sure they have videos that really feature the company and give customers real reason to choose them. 


We create impactful videos for our clients that showcase expertise, community involvement, and other important areas that show customers this is a local company they can trust.

Making videos is time-consuming and a lot of work. Nope. Not true. They don’t have to be. In fact, we often create videos for our clients as a surprise. It took ZERO effort from them for us to make videos on such things as an amazing testimonial, telling their unique point of difference, or even turning an existing blog post into a video discussing their installation process.

We grow HVAC businesses by 12% in 4 months. Guaranteed.
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chapter 3


I am sure you have heard the saying that people do business with people they know, like, and trust.

Here is a little-known fact you might find interesting: Without exception, the highest viewed page for EVERY client we have ever worked with (from pest control companies, dentists, plumbers, body shops to HVAC companies), is the ABOUT page. Hands down. Think about it – if somebody is coming into your home, working on your car, or fixing your teeth, you want them to be GOOD at what they do, have real experience in that field, give you a fair price, treat you right, and stand behind their work if something does go wrong. I am sure you would agree. What better way to see that than by photos of actual people and telling your story!

If I had just ONE piece of advice for any service business interested in seeing more results from their online presence, better rankings, and increased website traffic, it would be to TELL YOUR STORY.

  • Who started the business?
  • When did they start it?
  • What was the motivation for getting into the industry?
  • How has the business grown over the years?
  • What sets you apart from the shop down the street?
  • What kind of guarantee do you offer that builds trust?
  • What associations or industry groups are you a part of?
  • Are you or your business involved in the community?
  • How long have some of your team been with you?

This is the “good stuff” – the personality, the culture, and the values you believe in and stand behind.

Which companies are doing well at telling their story for website visitors to see? It turns out only a handful are doing this well.

TELL STORY - Best HVAC Companies in Tulsa, OK

There is one clear winner here. Custom Services is doing so many things right in showing why they are the local company to trust. You get a great sense of their strong history of proven quality service with the story about their founders, showing their team, and even listing off the huge number of community organizations they support.

TELL CUstom Story FOunder - Best HVAC Companies in Tulsa, OK

TELL Custom COMMUNITY 1024x450 - Best HVAC Companies in Tulsa, OK

TELL Custom BIO - Best HVAC Companies in Tulsa, OK


Wortman and Dale & Lee are also doing a good job showing trust, including such information as the history of their company.

TELL Wortman History 1024x208 - Best HVAC Companies in Tulsa, OK

TELL Dale STORY 1024x323 - Best HVAC Companies in Tulsa, OK

One thing that was surprising to find is a big lack of Team pages.

True Blue and Brian’s are at rock bottom here simply because their site includes hardly any mention of people, team, or history of the company.

The big problem with Jack Nelson‘s website is that while it tells a story, it’s not their story. Their About page (as well as most/all of their other pages) are near an exact duplication of nearly 100 other HVAC companies across the company who are part of the Service Experts group. All branding, videos and photos are of “service expert” technicians, and not part of the local Jack Nelson team that will be coming to your Tulsa home.


A picture is worth a thousand words. We are rock stars in this area.

What does the image below tell you?

Tell 1 - Best HVAC Companies in Tulsa, OK

• Company truck
• Company shirt
• Professional
• Not some guy on a cell phone

Receptions Call Number - Best HVAC Companies in Tulsa, OK


Images are powerful. If you have company trucks, or your techs wear company shirts, or you have awesome ladies running the office who really care and enjoy what they do – show them to the people.

Kansas Controls – a family-owned company with friendly faces to serve you

KS Controls front page 1024x696 - Best HVAC Companies in Tulsa, OK

We grow HVAC businesses by 12% in 4 months. Guaranteed.
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chapter 4


Content can be anything that helps your website visitors (or Google) see who you are, what you do, where you are, and why you deserve to be #1. It could be text, video, images, a guide, helpful resources, a checklist visitors can download, frequently asked questions, team bios, etc.

Most business owners don’t realize this, but Google doesn’t rank websites – it ranks PAGES!

I would like to challenge you. Think about your ideal customer and an HVAC-related issue they might have.

  • air conditioning repair
  • ac blowing hot air
  • broken furnace
  • clean dirty vents

Now look at your website. Can you see even ONE page that is at least halfway shows that’s what your company does? Don’t feel bad. The answer is almost always no. This gives you an idea of how LOW the bar is set (and great news for the one company we work with).

Now this is where it starts to get ugly. DO NOT SKIP THIS SECTION.

What we found among these Tulsa HVAC companies is unlike what we’ve seen in any other city. But that lays a path for ONE COMPANY TO EASILY SURPASS THE COMPETITION.

CONTENT2 - Best HVAC Companies in Tulsa, OK

What do you think people search for more often? Is it “heating and air” or phrases like “ac unit not running” or “ac unit not turning on”?

Content 1 - Best HVAC Companies in Tulsa, OK


That’s the road to riches when it comes to local SEO.

  • Who is your customer?
  • What is their pain point?
  • How can you help them with that?

We were pretty astounded to find hardly any Tulsa site providing some of the basic content that Google relies on to decide who gets ranked high in searches.

You are all failing here.

In fact, seeing that the “winning” company, Jack Nelson, was a hard pill to swallow. We grade these HVAC franchise websites in every city. Their content is fine, but it’s exactly the same from city to city. That’s going to hurt them – except here in Tulsa. If none of the other companies can provide even a moderate amount of content, you’re just letting them take your customers.

The first thing every site needs is a service page for EACH of your services. For example, one for AC Repair, another for AC maintenance, and another for AC installation. Hardly any of these companies had that. Worst offender of this (and lowest ranked for content overall) is Vision Air who had only 1 service page for all their services. Simply put, one page can’t rank for everything. That is not how Google works.

CONTENT Vision ONESERVICEPAGE - Best HVAC Companies in Tulsa, OK

Now let’s talk blogs. This is a great way to post recent content that dives deep into particular topics and get you ranking high for specific keywords and phrases (ex: “why is my AC blowing hot air”). We couldn’t find a single blog entry written within about the last half year for any of these Tulsa companies. And yet, even those with old blogs are at least doing better than those without any recent content.

CONTENT Robinson blog EMPTY - Best HVAC Companies in Tulsa, OK CONTENT AirCo Blog older 1024x552 - Best HVAC Companies in Tulsa, OK

Here is one good example of a Tulsa company doing something right: A Best Air has a FAQ page on a variety of HVAC topics.

CONTENT ABest FAQ 1024x582 - Best HVAC Companies in Tulsa, OK

So how does this lay a path for one company to exceed? If all of your competition is failing at this, it won’t take much to lead the pack. You simply add more content to your existing service pages, create new pages for specific services, and start posting new content.

Don’t have time to mess with this? That’s too bad. This is the world we live in. If you’re not going to give customers the information they’re looking for online, they’ll find it from your competitor.


Here are just a few pieces of content that we regularly produce for our clients.

We did a lot of work for Cambridge Family Dentistry here in Wichita. When it came to producing content, my research showed a lot of people were searching for “pros and cons of dental implants.” So, we catered content to that.

The results speak for itself. We got Cambridge to show up not only as the top result, but the TOP THREE RESULTS!

Content 2 - Best HVAC Companies in Tulsa, OK

Imagine if everyone in a wealthy part of town saw your company first when they were searching for a heating and air conditioning installation. That’s exactly what we aimed for with this content targeted for a specific location. 

Imagine if the people in your town who were wondering whether they should repair or replace their furnace saw your company pop up first with a way to find out.

Imagine if the people in your area who heard about this year’s R22 phase out did a Google search and immediately saw a local company with the information they need.

We grow HVAC businesses by 12% in 4 months. Guaranteed.
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chapter 5


Reviews are invaluable for today’s service-oriented businesses, so it’s hard to overstate just how important this section is! Customers are becoming increasingly reliant upon reviews before making a buying decision.

Often when somebody visits a restaurant or local business, Facebook and Google know and ask these people to share how their experience was. This trend is only growing!

Reviews are a ranking factor to Google, which means they can impact the amount of traffic a website receives and, ultimately, how many phone calls you receive.

Reviews are incredibly important!

While two Tulsa HVAC companies are having great success with reviews, the rest are showing moderately good results. While it’s great that no company is having a big problem with reviews, that makes it more difficult to be ahead of the other guys.

REVIEWS - Best HVAC Companies in Tulsa, OK

It’s neck-and-neck for AirCo and Air Comfort Solutions. Each has over 1000 reviews with an average of 4.8 stars. 

REveiws AIrCo - Best HVAC Companies in Tulsa, OK REviews AirComfS - Best HVAC Companies in Tulsa, OK









It’s a three-way tie for last place. While Dale & Lee has three times as many reviews as Air Comfort, they have the lowest average review grade among this group of only 4.6 stars. A 4.6 average rating isn’t all that bad. But when your competitors are nearly all ranking well above that, you’re likely losing customers.

We grow HVAC businesses by 12% in 4 months. Guaranteed.
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chapter 6


GMB Decker 1024x582 - Best HVAC Companies in Tulsa, OK

Google provides a free platform for you to tell them your address, industry, hours, fax, holiday hours, description, logo, tagline, and a wealth of other details. They will display all this right in the search results when somebody looks for your business. 

Just search for your business name and you will see the box on the right. Notice the number of reviews right out front which hopefully helps potential clients feel confident enough to reach out to your office.

This is one of the FIRST steps to take when trying to improve your rankings and website traffic. 

For your Google profile, you really want to give them a wealth of information, including:

  • Industry
  • Date business opened
  • Holiday hours
  • Photos and videos
  • Products
  • Opportunity to chat
  • A way to book an appointment

Remember, all of this is meant to help Google see who you are, where you are, what you do, and why you are the best at it. Your profile is a golden opportunity to help Google see that without spending a penny!

This is where it gets interesting. As my team poured through each Google business profile, we couldn’t find an obvious winner. Just about each company is doing SOME things right. But for most of you, a lot of opportunities are getting missed.

This is exciting because this is an easy area to make a BIG IMPROVEMENT on! It’s a tight competition and yet there isn’t much you really need to do to edge out the others.

GMB - Best HVAC Companies in Tulsa, OK

Photos of your team and your vehicles are a fabulous way to gain trust among Google searchers – showing the friendly faces of the technicians in the field, and staff working in the office or doing great things in the community.

GMB ABest pics - Best HVAC Companies in Tulsa, OK

GMB Wortman pics - Best HVAC Companies in Tulsa, OK


You also should be posting regularly onto Google. Several of you are doing this well like AirCo and Brian’s, but no one as consistently as they should. That means all it takes is for one of these companies to simply start posting something to their Google page on a weekly basis to see big gains here.

GMB AirCo posts - Best HVAC Companies in Tulsa, OK

GMB Brians post - Best HVAC Companies in Tulsa, OK

Companies like Superior Air and Dale & Lee’s are missing out completely on taking advantage of Google My Business to help get potential new customers to find them. They have no photos, no posts, no reasons why they’re the company you should call.

We grow HVAC businesses by 12% in 4 months. Guaranteed.
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chapter 7


A citation is simply any mention of your business name, address, and phone number anywhere across the web (with or without a link back to your site). The most common sources of citations are the thousands of directories and social media sites like Facebook, TripAdvisor, HomeAdvisor, Angie List, Yelp, and YellowBook.   

Citations are important to your rankings, traffic, and ultimately how many phone calls you receive because Google is looking for CONSISTENCY among the hundreds (sometimes thousands) of references to your business. 

Does your company have a citation problem?

Well, answer these questions:

  • Has your business ever changed location?
  • Did another business previously occupy the building you’re in now?
  • Has your phone number ever changed?
  • Did you buy the business from someone else?
  • Have you used tracking phone numbers at any point?

If you answered yes to any one of these questions, then yeah, you’ve probably got a mess to clean up.


We analyzed the total number of citations for each of the companies, how many of them have conflicting details, and how many are missing a presence on 85 of the most popular platforms.

CITATIONS - Best HVAC Companies in Tulsa, OK

Air Comfort Inc. and A Best are the strongest in this area. Several Tulsa companies are dealing with a lot of errors and issues.

The companies at the rock bottom are Jack Nelson, True Blue, Custom Services and Superior Air. These are each having a lot of trouble with directory sites showing different addresses than the one listed on their website. They are also not being listed on a lot of sites, as seen in this chart for True Blue.

CIT TrueBlue - Best HVAC Companies in Tulsa, OK

CIT JackNelson - Best HVAC Companies in Tulsa, OK

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chapter 8


An effective call to action is something you can measure to see how hard your website is working for your business.

If you can’t measure it, you can’t manage it.

Visitors to your website aren’t looking for a reason to STAY. They are looking for any excuse to LEAVE. They have a problem. They are looking for a solution, and if we have them on your site, and they have clicked on a page or two, it’s time to take them by the hand and tell them what to DO.

Is there anything they’re willing to do that’s easier than picking up the heavy phone to call you? In this texting age, I am amazed at how seldom I see chat boxes on service websites.

CTA - Best HVAC Companies in Tulsa, OK

In an ideal situation, within a couple of SECONDS of visiting your website, people feel comfortable that your team is good at what they do and can help them solve their problem. From there, they are led to a clear, simple, direct CALL TO ACTION.  

A Best is among the best, thanks in part to some very appealing specials they feature prominently on their homepage. CTA ABest offer 1024x174 - Best HVAC Companies in Tulsa, OK CTA ABest coupons 1024x199 - Best HVAC Companies in Tulsa, OK

AirCo uses a variety of appealing Call to Action messages across their homepage. Get a Free Quote, a button to make a quick Call/Text, a Schedule Online button, a place to ask the experts, information on their COVID procedures and a chat box – they’ve hit on a lot of ways for customers to easily get information or schedule service.

CTA AirCo pagefull 1024x479 - Best HVAC Companies in Tulsa, OK

They also have videos that are great call to actions, including a very appealing one promising a price match guarantee.

CTA AirCOmfSOlutions VIDEO matchprice 1024x518 - Best HVAC Companies in Tulsa, OKChat boxes are a great way to catch your attention and are on several sites including even on lower scoring companies of Superior Air and Dale & Lee’s.

CTA chat Superior - Best HVAC Companies in Tulsa, OK

CTA chat DaleLee - Best HVAC Companies in Tulsa, OK


An effective call to action must be compelling, unique, and really stand out if you expect visitors to take action!

Just asking potential customers to “schedule a service” or “learn more” only turns them away.


Having a chat box makes so much sense. Who doesn’t text nowadays? It’s not as “scary” as calling somebody who could be a pushy salesperson. Visitors don’t find text boxes threatening – they are in control. Sure, they may have called you anyway, but they may have just as easily moved on to another site that does have a chat-box.

I can speak from experience. This is the one on my site:

MRC contact box - Best HVAC Companies in Tulsa, OK

Just today, I received a chat on my phone from my website.

MRC contact box 2 - Best HVAC Companies in Tulsa, OK

We grow HVAC businesses by 12% in 4 months. Guaranteed.
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chapter 9


Unfortunately, “optimize” has been used as a bit of a code word for “take client’s money and do nothing.” 

If you recall, Google ranks pages, not websites.  So, what does that mean for optimization?

Let’s take this scenario as an example: You have a page on your website that targets “AC repair.” You add a couple subheadings, some useful text, maybe a short video about the importance of turning on your AC before the hot days of summer hit to make sure it’s working, or possibly a customer testimonial raving about how great of a job your team did at fixing their AC. All those items help to “optimize” that page for ranking for search terms related to “ac repair.”  

Several HVAC companies in Tulsa are having some problems keeping their site’s pages from being well optimized. A few are having entirely way too many problems here, with Vision Air being the worst of the bunch.

When looking at this chart, keep in mind that the high bars indicate a large number of problems that are keeping the site from having proper optimization. This is a chart you want to at the bottom of.

OPT - Best HVAC Companies in Tulsa, OK

Google ranks by looking at individual PAGES and not sites. And when it comes to optimization, there are some specific things they look for, including:

  • How many words
  • How many times you used the keywords people are searching for
  • Photos that are about those keywords AND have embedded info (Alt Tags) with those keywords
  • Headlines that use those important keywords
  • That it’s written conversationally
  • That it uses other related keywords

An example of decent optimization is on the Air Conditioning page for True Blue. We use a great program to see a page exactly how Google sees it.

Their AC page received a modest score of 6.4. Adding more content specific to air conditioning repair, such as some FAQs, would really enhance this page’s optimization.

OPT TrueBlue ACrepair - Best HVAC Companies in Tulsa, OK

Now let’s compare this to another HVAC company’s page for air conditioning repair.  Vision’s big mistake is that they don’t have a page dedicated to AC repair. Instead, their lone page that is for ALL their services is failing to do what it needs to do to receive high rankings on Google for searchers with broken air conditioners.

Their score of 4.5 reflects that this page is trying to do too much, trying to hit on too many different services, but also still lacking important words and phrases people are googling. Having a separate page just for AC installation and another just for AC maintenance would solve this problem.

OPT Vision ACrepair - Best HVAC Companies in Tulsa, OK


Proper keywords and well-written content are just some of the factors that contribute to how well a page is optimized. There are also many “hidden” factors that can really cause problems.

AirCo is in the middle of the pack here for one reason. Just about all of their optimizing problems are due to empty alt tags (this is information added to describe photos). Simply fixing that would repair the majority of their optimization issues.

Meanwhile Custom Services has a problem with missing meta data (a very easy fix that would make a huge impact).


The best way for us to show you how we can fix pages on your site is to do just that. So, if you email me a link to one page of your site, I will get back to you with at least 20 fixes to make your page optimized for the actual keywords people in Tulsa are searching for.

Have you ever done a furnace or AC job to fix what some other HVAC company or guy in town really messed up? Yeah, I know that feeling. Some of my clients came to me, often reluctantly, after spending a lot of money on SEO that never did anything.

Here’s the thing. If someone is properly optimizing your site, you’re going to see it. I know of many business owners who pay SEO companies THOUSANDS of dollars every month to optimize their site, and yet they don’t know what the SEO company is actually doing.

Real, effective SEO is something you can see. So, email me one of your web pages and let me show you what we can do. No cost. No obligation.

We grow HVAC businesses by 12% in 4 months. Guaranteed.
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chapter 10


The technical “behind the scenes” aspects of SEO are critical. I get it. A lot of this sounds like a foreign language. I don’t expect my clients to know (any of) this. That’s what my team and I are here for.

The bottom line is that Google needs to be able to crawl (read) your site, be able to tell what the images are of, and hopefully find what’s called a sitemap which gives the search engines essentially a roadmap to your site. Your images should be sized properly, in the right format, and so on.

These are just a handful of the technical factors that are important, sometimes vital.

How do the HVAC companies in Tulsa compare when it comes to technical factors? Keep in mind, this is another chart where you want to be at the bottom.

TECHNICAL - Best HVAC Companies in Tulsa, OK

This case study wouldn’t be complete without including a “technical” section, but don’t worry. We kept this super easy to understand.

We ran each of the companies’ websites through a powerful tool that looks at dozens of important metrics.

Tech 1 612x1024 - Best HVAC Companies in Tulsa, OK

We added up all the technical issues and ranked each company according to the TOTAL number of issues.

This is a VERY simplistic way to show this. In truth, some of these issues can be quite involved. Some issues are more minor and create fewer problems for your website.

TEch Graph - Best HVAC Companies in Tulsa, OK

At the opening of this case study we talked about the importance of making it easy for Google to trust you are who you say, do what you say, and are good at it.

This is why it’s so important to look at the entire picture. Custom Services is by far having the most technical problems with more than 20,000 total errors, most relating to links.

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chapter 11


Why is site speed so important?

This one is a no brainer. We have all visited a website and had it load sooooo slowly. I am sure you can attest to how quickly you move on when you run into a website like this.

This is definitely one of the EASIEST wins for our clients. It’s amazing what improving a website’s speed can do for its rankings, the amount of traffic, how long visitors stay, or how many pages they look at.

How the HVAC companies there in Tulsa compare when it comes to site speed.

Speed 1024x589 - Best HVAC Companies in Tulsa, OK

Custom Services fares the best when it comes to site speed. But even this pack leader needs to make some improvement. While it has a near perfect site speed on desktop computers of 97, its mobile speed is only average at 77.

SPEED Custom Desk - Best HVAC Companies in Tulsa, OK SPEED Custom Mobile - Best HVAC Companies in Tulsa, OK






With a majority of your customers finding you on their smart phone, having a fast mobile loading speed is vital. And that’s a BIG problem for ALL the Tulsa companies. Jack Nelson came in with the next best score with a mobile speed of 60. 60 is not good, yet all the remaining Tulsa companies couldn’t even break 40. That’s just simply too slow.

The bottom of the pack is Wortman (although just barely edging out A Best for worst speed score). They have a desktop speed of 25, and a mobile speed of only 6.

SPEED Desk Wortman - Best HVAC Companies in Tulsa, OK SPEED Mobile Wortman - Best HVAC Companies in Tulsa, OK






How many potential customers are each of you losing simply because they got tired of waiting for your website to load?

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chapter 12


A backlink is anything you can click on website A that takes you to website B. It might be an image, a line of text, a video, or anything really. If you can click on it and be taken from that site to yours, you have a link from that site – a backlink. 

To Google, links are basically votes of confidence. 

The more backlinks you have from websites that are either 

  • AUTHORITATIVE – High quality. The local newspaper, Chamber of Commerce, Red Cross, or Make a Wish Foundation  
  • LOCAL – Show a connection to a cause or something going on in the community  
  • RELATED – Industry associations, HVAC forums, blog comments on industry articles, or white papers  

…the more trust your website will have. The key is QUALITY backlinks not QUANTITY!  

BACKLINKS REV - Best HVAC Companies in Tulsa, OK

A handful of backlinks from local companies in Tulsa or related to the HVAC industry are 100x more impactful than a random link from some gardening website in Philadelphia or a company that sells racing products in Atlanta.

Websites are given an “authority score.” An authority score is a guide to seeing how strong, related or reputable the links pointing to your site are.

With this chart below, we can see that while Air Comfort Solutions has just a fraction of backlinks that Custom Services does, the authority score of those backlinks are much stronger and puts both those companies equally at the top.

Backlinks graph REV - Best HVAC Companies in Tulsa, OK


We grow HVAC businesses by 12% in 4 months. Guaranteed.
Watch a video to learn more about this offer.


Like it or not, the world of marketing has changed dramatically and it’s only accelerating. We all know that the days of being able to write a check for radio, TV commercials, and Yellow Page ads and having the phone ring and ring have long since passed us by. 

I know that’s true because I was once in your shoes.

I spent 20 years running a service business and that’s what I was doing in 2010-11 when I first heard the word ‘Google’. (I still remember thinking “what the hell’s that?”) I threw away thousands of dollars trying to get my website on the top of Google and I might as well have planted it in my yard and expected a money tree to grow for all the good it did me.

Long story short – I got frustrated. I decided to figure it out on my own, which I did. That led to helping a friend, then another, and before I knew it, this was a full-time gig. Today I have a whole team of smart folks, and we specialize in helping HVAC and plumbing contractors make the phone ring.

The problem is the world was changing so fast (and still is) that it was hard for most of them to stay on top of what IS working vs. what WAS working. Then you have the fact that a lot of those so-called “experts” were full of shit to begin with (okay FINE, a lot of them were just interested in getting your money).

You are in a service industry that, to a large degree, has been relationship-based, but as technology keeps racing along – and as the kids of parents that have been loyal customers for years and years move into the decision-maker’s seat – having a strong online presence is only going to be increasingly important. 

I get it. You couldn’t care less about links, citations, useful content, or any of this (none of our clients do). You want the phone to RING. You know the web is important, and you need somebody smart, that you trust, to help carry the ball and make things happen. 

That’s what we do. 

We don’t do cookie-cutter solutions or surface work. We dig deep and make things happen for our clients.

My agency doesn’t work with just anyone. We are actually quite selective. We never work with more than twelve clients at a time, and never with more than one company in the same industry at a time. If you are interested in being the one Tulsa HVAC company that I put all my knowledge, time, and energy (and that of my team) into being #1 on Google, you can learn what to expect working with us here.

If you would like to have a chat and see if we are a good fit, you can reach me at 316-312-8181 or email me

Have a fantastic day! 


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