When I got into SEO and marketing online I was running Big Sky Party Rentals, an inflatable rental company I started with my brother-in-law. I worked with Big Sky’s …
Keyword Research – Without It You Are Just Gambling
What is Keyword Research? Keywords are just the words that people type into Google and other search engines when they’re looking for something on the internet. Your keywords are the …
What is the Long Tail of Search and Why is it Important
Are you ignoring most of your traffic? What is the long tail of search? Let me start by clarifying what “keywords” are. Last month, Google processed 100 billion searches. The …
What Is SEO?
Search Engine Optimization (SEO) is the process of increasing the visibility of a website in a search engine’s unpaid results – this traffic is often referred to as “natural” or …
Marketing in the Age of Google
My name is Matthew Rupp, and I am the founder of Matthew Rupp Consulting. As the founder of an SEO agency that has helped dozens of business owners see improved …